CARNES&CO

P.R.

 
 

PUBLIC RELATIONS

Humans are inherently storytellers. It’s in our DNA, we just can’t help but be moved when information is presented to us in compelling way. We want to help you tell your stories in ways that will inspire your audiences, call them to action, and leave them with the lasting memory that your story mattered. Sometimes this takes speed, sometimes this takes slowing things down, sometimes it means approaching a topic in a creative way, or inventing a new one. We’ll custom-tailor the strategy and experience that fits your needs, your budget, and your audiences...and we’ll have fun while we do it.

 

Featured Stories

CNN Travel - Featuring Bat Conservation International's Bracken Cave in Austin, TX

Memphis Meats - San Francisco startup and food industry disruptor, Memphis Meats, debuted their newest product “clean poultry” in the same kitchen where Julia Child made Duck A L’Orange famous. Brought on board two weeks before showtime, we hit the ground running, and hustled hard to prepare. The payoff was a flawless tasting and media event, covered by the Wall Street Journal’s video team to accompany a feature story. The announcement was amplified into nearly 600 national and international outlets, had an ad equivalency value of $10million, and at 1 billion impressions could have been accessible to 1 out of every 8 people on the planet.

Nation’s T. Rex - Until 2014, the Smithsonian’s National Museum of Natural History didn’t have their own real T. rex skeleton, merely a cast on display in the famed Dinosaur Hall. A deal with the Museum Rockies meant traveling to Montana with 4 film and radio crews from the world’s top outlets, to follow the story of the new Nations T. rex as it traveled back across country to be the crown jewel of a newly renovated Dinosaur Hall, opening in 2019. The story made it’s way into more than 700 outlets, and a creative digital strategy trended 2x during the month-long campaign.

Kennedy Center Honors - The Kennedy Center Honors, now in its 39th year, is the trademark event of the nation’s busiest performing arts center. A host of celebrities participated in paying tribute to the honorees: Al Pacino, James Taylor, the Eagles, Martha Argerich, and Mavis Staples all in the presence of President Obama and the First Lady. From multiple announcements, to coordinating advance CBS and Washington Post profiles, to managing media from the nation’s top national and entertainment media outlets is no small feat, and the result was more than 800 stories celebrating the event across the globe.

Kennedy Center Honors - The Kennedy Center Honors, now in its 39th year, is the trademark event of the nation’s busiest performing arts center. A host of celebrities participated in paying tribute to the honorees: Al Pacino, James Taylor, the Eagles, Martha Argerich, and Mavis Staples all in the presence of President Obama and the First Lady. From multiple announcements, to coordinating advance CBS and Washington Post profiles, to managing media from the nation’s top national and entertainment media outlets is no small feat, and the result was more than 800 stories celebrating the event across the globe.

Hirshhorn Profile of Director Melissa Chiu - Under intense scrutiny in her first year as Director of the Smithsonian’s Hirshhorn Museum and Sculpture Garden, a negative story in a local outlet sparked a crisis communications spiral that required intensity and nuance in its response. Working immediately and exhaustively with other major national outlets to balance the coverage, as well as another reporter from the same publication, a grueling four-month campaign ended with this positive profile of the Director at her one year mark, earning significant placement as the section cover story. This signaled an end to the crisis, the beginning of community rebuilding, and inspired a renewed relationship with the media who continued to cover leadership and programming positively from that point.

Hirshhorn Profile of Director Melissa Chiu - Under intense scrutiny in her first year as Director of the Smithsonian’s Hirshhorn Museum and Sculpture Garden, a negative story in a local outlet sparked a crisis communications spiral that required intensity and nuance in its response. Working immediately and exhaustively with other major national outlets to balance the coverage, as well as another reporter from the same publication, a grueling four-month campaign ended with this positive profile of the Director at her one year mark, earning significant placement as the section cover story. This signaled an end to the crisis, the beginning of community rebuilding, and inspired a renewed relationship with the media who continued to cover leadership and programming positively from that point.

Goat Yoga at Congressional Cemetery - The nation's oldest cemetery already boasts a popular eco-goat program, and weekly "Yoga Mortis" class taught by Kelly Carnes. When they try to combine the two to bring the internet sensation "Goat Yoga" to the nation's capitol, the District's bureaucratic fed heads step in to stomp it out despite public support. Program yogi Kelly Carnes quoted for the front page Wall Street Journal story.

Goat Yoga at Congressional Cemetery - The nation's oldest cemetery already boasts a popular eco-goat program, and weekly "Yoga Mortis" class taught by Kelly Carnes. When they try to combine the two to bring the internet sensation "Goat Yoga" to the nation's capitol, the District's bureaucratic fed heads step in to stomp it out despite public support. Program yogi Kelly Carnes quoted for the front page Wall Street Journal story.


TESTIMONIALS

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Do you remember those late-night infomercials that claim you can “set it, and forget it”? Well, that is what it is like working with Kelly and her near magical abilities to work under difficult circumstances to deliver an incredible product. Other than being an absolute joy to work with during ever-changing circumstances, when asked to take on additional responsibilities, Kelly was able easily pivot and accommodate our last-minute requests. I cannot speak highly enough of her ability to the manage both public relations and pull off an incredible event, with top-rated media exposure, seemingly out of a hat. She is an incredibly proactive and innovative worker and is highly skilled at quickly assessing breaking media events to develop appropriate response plans.
— Katherine Jepson, Communications Associate at Bat Conservation International
Kelly joined our team weeks before a major announcement and hit the ground running. She fit in nicely with our well-oiled communications team, and immediately began providing valuable insight on our strategy for the announcement. The story hit nearly 900 national and international media outlets, including several top tier outlets with a global reach. She was a huge asset to our team, and we look forward to working with her in the future.
— Uma Valeti, CEO/Co-Founder of Memphis Meats
Kelly helped us manage our company’s biggest and highest-stakes public announcement to date, and she did it with incredible warmth and expertise. She jumped in at a critical moment to help us craft our story and maximize the media impact, and her contributions were priceless. She fit wonderfully into our culture and our team. We are so thrilled to keep collaborating with her.
— Steve Myrick, VP of Business Development at Memphis Meats
I have worked alongside and with Kelly for nearly a decade. She is unique, dedicated, creative, and ambitious. Her body of work reflects these traits. She has proven herself repeatedly to be more than the sum of her considerable intellectual acumen - most recently to devise, advise, and execute a complex PR playbook for Memphis Meats. If you need nimble thinking and a steady vision, Kelly is your human. If you are a startup, we highly recommend Carnes&Co PR. If you need refreshed messaging for a storied institution, Carnes&Co is your agency.
— Dr. Eric Schulze, VP of Product and Regulation at Memphis Meats
Kelly’s wealth of experience and connections combines with her entrepreneurial fire and independent spirit to create a truly one-of-a-kind PR professional. The effort she puts into understanding and honoring her client’s vision is palpable throughout the entire experience of working with her, and yields work product that clearly communicates the desired message in a genuine and authentic way.
— Alia J. Khan, Owner

OTHER STORIES

SMITHSONIAN SPOOKTACULAR

SPLASH MOB (LINK TO STORY)


NATIONAL MUSEUM OF NATURAL HISTORY


SMITHSONIAN CASTLE


HIRSHHORN

LATINO CENTER


KENNEDY CENTER

Bat Conservation International

CNN Travel - Bracken Cave

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SOPHIE JAFF

building momentum

Historic congressional cemetery

Yoga


For rates, please inquire within.